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Looks Like Nielsen Is Backing Up Netflixs Bird Box Numbers
The new Netflix film starring Sandra Bullock, Bird Box, has been an interesting topic of conversation of late. While Netflix has claimed record numbers of people have watched the film on the streaming service, some have taken issue with Netflix's claim. But now, Nielsen has come out with its own numbers on the new film and while Nielsen isn't reporting identical viewership, it is confirming that the movie is a hit.
The Nielsen way of handling ratings is certainly different than Netflix, and so, while there is a discrepancy in the absolute numbers, the main Netflix statement, that Bird Box saw more views in its first seven days than any other movie in the history of the service, is being held up by the Nielsen findings. The ratings company finds that 26 million people viewed Bird Box in the first week, which is up from the 20 million that Bright saw in the same period last year.
While 26 million is certainly down significantly from the 45 million that Netflix claims watched Bird Box, it's still a far from an insignificant number of people. And Nielsen's number is also simply an estimate. The company can only judge viewership based on what is reported to them so it's certainly possible that the number is much higher than what Nielsen suggests.
The major issue is that Netflix is traditionally very tight with its viewing numbers. It normally doesn't realease specific numbers for how much any particular program or movie is seen. This means there's no opportunity to verify from an outside source.
It also made the fact that Netflix simply tweeted out a very specific number quite strange. Netflix claims that 45,037,125 accounts viewed Bird Box in the first week. For a company that tends to keep numbers close to the vest, the detail seemed out of character, which made some people suspicious.
It seems that, at least anecdotally, a lot of people still haven't seen Bird Box or know anybody who has, which has made some cry foul, but it seems that, whatever way you look at the numbers, a lot of people did, in fact, see the film. It's possible that some watched simply to understand the memes that were going around, but at the end of the day, the reason doesn't really matter.
To that end, Variety reports that Nielsen's numbers do actually include some details regarding who specifically watched Bird Box. The audience was primarily young, with more than a third in the 18-24-year-old demo, female, over half the viewers were women, and diverse, African-Americans and Latinos made up just short of half the audience.
Perhaps that's why the anecdotal evidence doesn't match the numbers, it looks like Bird Box appealed to an audience that isn't necessarily what we think of when we consider moviegoers.
Michael B. Jordan will star in "Just Mercy." (Carolyn Cole / Los Angeles Times) by Tre'vell Anderson via latimes.com WarnerMedia, the parent company of Hollywood studio Warner Bros., announced Wednesday a company-wide policy aimed at increasing diversity and inclusion in front of and behind the camera.
Warner Bros. Pictures' "Just Mercy," Starring and Executive
origin-www.timewarner.com/newsroom/press-releases/2018/09/05/warner-bros-pictures-just-mercy-starring-and-executive-produced
Warner Bros. Pictures' "Just Mercy," Starring and Executive Produced by Michael B. Jordan, First Film Under WarnerMedia's Newly Unveiled Diversity and Inclusion Policy September 05, 2018 (Burbank, CA) - WarnerMedia today unveiled a company-wide policy outlining its commitment to diversity and inclusion in front of and behind the camera.
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As part of the special features attached to the Star Wars: The Last Jedi home release, footage of Mark Hamill on set shows the actor reacting adorably to seeing Frank Oz's Yoda puppet. Oz has been the long-time voice and puppeteer for the character, and I think we can all agree that the CGI version in the prequels just wasn't the same.
Star Wars: Watch Mark Hamill's Emotional Reunions With Yoda
The title for the upcoming Deadpool 2 PG-13 release has possibly been revealed and it's sure to get fans on board with the idea. that a toned down cut of Deadpool 2 would be making its way to
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Marvel fans will get one last chance to see Chris Evans in his role as Captain America. Avengers: Endgame is set to hit theaters later this year, on April 26th.This final installment will be the
Chris Evans Shares New Avengers: Endgame Behind The Scenes Photo
Subscribe To Why The Eternals Movie Could Be Important For Marvel After Avengers 4 Updates Why The Eternals Movie Could Be Important For Marvel After Avengers 4 Eric Eisenberg. 8 months ago.
Why The Eternals Movie Could Be Important For Marvel After
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These all sound great, but it should also be noted that the deleted/extended scenes are far from the only special features audiences will get with the Avengers: Infinity War home video release. In
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'Roma' Actor Could Miss Oscars Ceremony After Having Visa Denied Three Times. Jorge Antonio Guerrero is trying to make the Netflix original's big night
Jude Law Is Still Dodging Questions About Captain Marvel Role Movies January 3, 2019 No Comments The next big entry in the Marvel Cinematic Universe feels closer than ever now that we've crossed the border into 2019, but there's still a lot we don't know about Captain Marvel , including the identity of the character being played by Jude Law.
Jude Law Is Still Dodging Questions About Captain Marvel Role
The Scarface Remake Just Hit Another Setback, But It's Not All Bad News February 27, 2018 admin Movies 0 When last we heard word about the Scarface remake's development, David Ayer had vacated the director's chair, with the film still dated for an August 10, 2018 release date.
Scarface - CINEMABLEND
Aquaman Easter Egg Confirms Man of Steel Connection The Aquaman movie doesn't provide Arthur's perspective on the oil platform disaster, or even make an explicit reference to him saving Superman (or any other workers).
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